I continue to immerse myself in advertising examples - online, print, mail, and TV. As much as TV costs, clients are continuing to push agencies to create advertising that really connects watchers (me) to the product or brand. TV needs to get people stimulated, driving them to do something. Well, ever since I saw Sony's European ads for their BRAVIA TV, I have been using it as the standard for wonderful advertising that truly delivers a message. I have posted just one video. I enourage you to watch it. See the links for more.
It will be really interesting to see the results of these ads - hopefully Sony Europe will publish a case study on the ROI. Highly unlikely if flat screen sales go flat this Christmas though. All said, I am wholely impressed by the creative nature of these ads.
The most recent BRAVIA ad - where they blow up a building with environmental paint is suprisingly a bigger step to preach the message of COLOR LIKE NO OTHER. Here is the link to the site to watch the ad. http://www.bravia-advert.com/
The first original advertisement Sony and Fallon (ad agency) created. Click here.
Here is the Making Of... Watch 250,000 bouncy balls hit the streets of San Francisco. Be amazed, awed, inspired. I went into work and immediately sent this to our entire advertising group - with a message asking, "how can we match our internal beliefs in the promise of our brands with one compelling reason for our consumer to feel the same way?" Thats how this ad is. It makes me believe in Sony as much as Sony believes in themselves.
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I found another very interesting marketing tactic recently. Rolling Rock. You may have seen commercials on the television discussing the Rock and Roll Beer Ape being "offensive". What they did was release this "offensive video" on Youtube and similar sites and including a link at the end to their website. More or less a brilliant "free" marketing strategy.
I am curious to know the number of hits they generated as a direct result of those ads, and what that same exposure would have cost through normal channels.
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