But for those with time - watch Michael Eisner interview Mark Cuban. Inspiring and down to earth at the same time.
I wanted to also take a little time and talk about a near love of mine - retail. Nearly 3 years of employment, working with an amazing group of retail experts totally changed the way I not only think about retail, but about problem solving in general. Enough praise. In any sense, I was in Oakley a couple weeks ago. There is a purpose to the hanging wires and steel metal fixtures - that accentuates the merchandise and helps the store feel like an experience. But here is where they fall short. I bought an expensive laptop bag. Yes, I was not going to use the company provided HP shoulder bag that is clunky and painful. Anyway, so I drop too much money on this bag, and leave the store. So what? The so what is that my experience with the brand ended there. No reason to come back, no reason to keep up with new products. Oakley has left me hanging. Either $115 without tax wasn't enough for them to consider me a worthy investment to track, or Oakley wants to be stay out of my life. I dont know. I just cant believe there isn't a more engaging tactic they have for keeping me involved in the brand. And mail is not going to be the right way.
And yes, the bag is amazing.
Picture of the day, ressurected for your viewing pleasure
1 comment:
first football helmet
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